DIGITAL MARKETING EXECUTIVE

I turn digital ideas into meaningful growth.

Digital Marketing professional with an MCA background and hands-on experience across SEO, social media, paid advertising, content strategy, analytics and AI-powered marketing.

BhubaneswarIndia
SEO · Social · AdsAI-powered marketing
Arpita Lenka - Digital Marketing Executive
✦
AI MarketingStrategy + creativity
↗
Digital GrowthData-driven approach
SEO
Google Ads
Social Media
SEO✦Social Media✦Performance Marketing✦ AI Marketing✦Content Strategy✦Digital Advertising✦ SEO✦Social Media✦Performance Marketing

ABOUT ME

Marketing with a creative + technical edge.

Digital Marketing professional with an MCA background and hands-on internship experience in Advanced Digital Marketing and AI. Skilled in SEO, Social Media Marketing, Google Ads, Meta Ads, content strategy, analytics, and AI-powered marketing tools.

My background also includes frontend development, giving me a practical understanding of websites, responsive interfaces and the digital experiences that sit behind marketing campaigns.

1000+Prospective students counselled
MCAComputer Applications background
AIAdvanced Digital Marketing & AI certification

EXPERTISE

Skills that move brands forward.

From organic visibility to paid campaigns and content, I work across the digital growth stack.

01
⌕

Search & Organic Growth

SEO, GEO, AEO, keyword research and content optimization focused on stronger search visibility.

SEOGEOAEO
02
↗

Paid & Performance

Support for digital advertising and campaign activity across Google and Meta ecosystems.

Google AdsMeta AdsPPC
03
◎

Social & Content

Social media planning, promotional creatives, content strategy and consistent publishing.

SMOContentCanva
04
✦

AI-Powered Marketing

AI-assisted ideation, research, copywriting and campaign planning using modern tools.

GeminiChatGPTClaude
05
⌘

Lead Generation

Lead handling, follow-up, campaign support and marketing activities aligned with business goals.

LeadsStrategyCampaigns
06
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Web Essentials

Frontend and WordPress knowledge that helps bridge marketing strategy and digital execution.

HTMLCSSJavaScriptWordPress

TOOLKIT

A practical digital stack.

Google Search ConsoleGoogle Analytics 4Google Keyword Planner Canva AIGoogle AntigravityGoogle FlowOMNIVEO GeminiChatGPTClaudeGrokSEMrushAhrefs HTMLCSSJavaScriptWordPressInsta EditsInshortsMailchimp

EXPERIENCE

The journey so far.

A mix of marketing, customer-facing experience and frontend development.

Sept 2026 — Present

Digital Marketing Executive

MarcAdsPro Media ·Bhubaneswar

  • Handling digital marketing for the tech department, from planning campaigns to tracking their results.
  • Running SEO work such as keyword research, on-page optimization, and content updates to improve search rankings.
  • Managing social media accounts — creating posts, scheduling content, and engaging with the audience.
  • Setting up and monitoring paid ad campaigns across platforms, adjusting them based on performance data.
  • Using AI tools to speed up content creation, research, and campaign reporting.
  • Working with the tech team to make sure marketing messaging matches the product and target audience.
SEOSocial MediaAdsAIStrategy
Apr 2026 — Aug 2026

Digital Marketing Intern

Dizital Square · Bhubaneswar

  • Managed and created social media content for Dizital Square, Code Kariba and Cafenza Restro Cafe.
  • Planned and executed social media marketing activities and managed social pages.
  • Conducted SEO activities including keyword research and content optimization.
  • Assisted with digital advertising campaigns, promotional campaigns and creatives.
  • Monitored social and advertising performance and used AI tools for content ideation and campaign planning.
SEOSocial MediaAdsAI
Jan 2025 — Jun 2026

Admission Counsellor

Bright Future Academy · Bhubaneswar

  • Counselled 1000+ prospective students and parents about courses, eligibility, fees and career opportunities.
  • Managed enquiries and leads through calls, messages and direct interactions.
  • Followed up with prospective students and maintained student and lead records.
  • Supported promotional and outreach activities to increase course awareness and enquiries.
Lead ManagementCommunicationOutreach
Oct 2024 — Dec 2025

Frontend Developer

Qlith Innovation Pvt. Ltd. · Bhubaneswar

  • Developed and maintained responsive web pages using HTML, CSS and JavaScript.
  • Created user-friendly interfaces compatible with desktop and mobile devices.
  • Implemented frontend improvements for usability, navigation and user experience.
  • Collaborated on requirements and resolved basic frontend layout, styling and functionality issues.
HTMLCSSJavaScriptResponsive UI

EDUCATION

Building the foundation behind the work.

2022 — 2024

Master of Computer Applications (MCA)

Biju Patnaik University of Technology (BPUT), Odisha

2019 — 2022

Bachelor of Science (B.Sc.)

Utkal University, Odisha

2017 — 2019

Higher Secondary Education (12th)

Council of Higher Secondary Education, Odisha

✦

CERTIFICATION

Advanced Digital Marketing & AI

Dizital Square, Bhubaneswar · 2026

2026

WHAT I CAN DO

Strategy meets execution.

01

SEO & Search Growth

Keyword research, on-page content optimization and search visibility support.

02

Social Media Marketing

Content planning, page management and promotional campaigns designed around audience goals.

03

Performance Marketing

Campaign support across Google and Meta with a focus on monitoring and optimization.

04

Content Strategy

Campaign-focused content, promotional creatives and AI-assisted content ideation.

05

AI-Powered Marketing

Modern AI tools for research, copywriting, ideation and campaign planning.

06

Lead Generation

Lead handling, follow-up and marketing support to help move prospects through the journey.

SELECTED WORK

Work that connects ideas to action.

01

Social Media

Content & promotional campaigns

Dizital Square · Code Kariba · Cafenza Restro Cafe
02

Search

SEO & content optimization

Keyword research · Search visibility
03

Web

Responsive frontend interfaces

HTML · CSS · JavaScript

Project case studies and campaign metrics can be added here as the portfolio grows.

LET'S CONNECT

Let's build something that gets noticed.

Looking for digital marketing support, social media strategy, SEO, content or a stronger digital presence? Let's connect.